Health in Action

Health in Action The Health in Action section provides a place where groups or individuals who are not represented regularly in a medical journal have a forum to describe the important issues from their perspective. Authors might include patient advocacy groups, healthcare workers, or non-governmental organizations.

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Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

  • Katherine Ahrens mail,

    To whom correspondence should be addressed.

  • Charlotte K Kent,
  • Jorge A Montoya,
  • Harlan Rotblatt,
  • Jacque McCright,
  • Peter Kerndt,
  • Jeffrey D Klausner
  • Published: December 26, 2006
  • DOI: 10.1371/journal.pmed.0030474

About the Authors

Corresponding Author


Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

CKK, JAM, HR, JM, PK, and JDK conceived and designed the experiments. KA, JAM, and HR analyzed the data. KA, CKK, JAM, HR, JM, PK, and JDK wrote the paper. JM worked closely with Better World Advertising in the planning and development of the campaign in 1999.