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Essay

Essay Essays are opinion pieces on a topic of broad interest to a general medical audience.

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Pharmaceutical Marketing and the Invention of the Medical Consumer

  • Kalman Applbaum
  • Published: April 11, 2006
  • DOI: 10.1371/journal.pmed.0030189
  • Featured in PLOS Collections

About the Author

Competing Interests

The author has declared that no competing interests exist.