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Following the Script: How Drug Reps Make Friends and Influence Doctors

  • Adriane Fugh-Berman mail,

    To whom correspondence should be addressed. E-mail:ajf29@georgetown.edu

    X
  • Shahram Ahari
  • Published: April 24, 2007
  • DOI: 10.1371/journal.pmed.0040150

Reader Comments (2)

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Pharma is here to stay

Posted by plosmedicine on 31 Mar 2009 at 00:09 GMT

Author: justin b
Position: Sales Rep
Institution: No affiliation was given
E-mail: justinb@bigpond.net.au
Submitted Date: May 18, 2007
Published Date: May 21, 2007
This comment was originally posted as a “Reader Response” on the publication date indicated above. All Reader Responses are now available as comments.

You really need to seriously analyze what you do and why - if you think Pharma can manipulate doctors and trials then it is you that has the problem - No matter what you write or say we will continue to educate your colleagues and involve them in trials. As a result they get publications in real journals and remain up-to-date and thus provide the best care for their patients - unlike you that spends their time writing articles to an audience of 3 about how bad the pharma industry is - we are here and here to stay.

Competing interests declared: pharma rep

RE: Pharma is here to stay

FnMyalgia replied to plosmedicine on 17 Oct 2014 at 06:05 GMT

Concur, Justin. As an IT rep at in-service training conferences, I mingled with sales people across all industries and found an excellent cross-section of humanity. Crossed the fence into major acquisitions for govt, and did all my dealings with the reps that I was closest to: time over dinner and drinks built a closeness that delivered instant answers or else hell & high-water were moved Canute-like to meet my needs.
The problem comes from the client who deludes themselves that their meetings are for some higher calling: bleeding-edge ;) educational conferences for the learned healthcare professional ... delivered by a salesman without formal qualifications. Nice winter suntan, Prof!

Competing interests declared: Patient activist and advocate, Fnmyalgia.com